Osas Nelly

When the team behind Jobr (a site in the Personal Finance niche) brought me on, they had a big vision: sell their personal finance and productivity digital products online. Think templates, guides, and productivity hacks that actually make people’s money and time work harder for them. The problem? Their website didn’t sell. Products were hard to find, traffic was random, and visitors weren’t sticking around long enough to click “buy.” That’s where I came in. Step 1: Cleaning Up the Sales Flow With Product Pages The first thing I noticed? Jobr didn’t have clear, dedicated product pages. Their digital products were hidden in a cluttered mix of blog posts and links. So, I designed conversion-focused product pages that made each offer shine. Each page included: Suddenly, their products weren’t buried ,  they were front and center. Step 2: Driving Targeted Traffic With Blog Content But you and I both know ,  product pages alone don’t bring buyers. You need traffic. And not just any traffic, but the kind of readers who are already interested in personal finance and productivity. That’s where blog strategy came in. I rolled out SEO-optimized content carefully crafted around what their audience was actually searching for. Think: Each post wasn’t just a fluffy article ,  it was a strategic funnel. Inside every piece, I naturally introduced Jobr’s products as the “next step” solution. For example: a budgeting guide blog would link directly to their digital budget planner. That’s how we started turning readers into customers. Step 3: The Lightbulb Moment ,  Monetizing With Ads Now here’s the fun part. As I dug into analytics, I realized something Jobr hadn’t fully capitalized on yet: personal finance is one of the highest CPM niches online. Translation? Advertisers pay top dollar for eyeballs in this space. So while we were already selling digital products, I knew we could double their income streams by monetizing traffic with display ads. Here’s the strategy I implemented: The result? Suddenly, even readers who didn’t buy a product were generating revenue just by consuming content. The Results The best part? Jobr now has a self-sustaining business model: products + ad revenue = multiple streams of income. The Takeaway Helping Jobr succeed taught me (and them) a simple truth: in niches like personal finance, you don’t need to choose between product sales and ads. With the right strategy, you can do both ,  and build a business that earns while you sleep. That’s exactly what I set up for them. And honestly? It’s what I’d love to help other brands do too.

When Zonili.com reached out to me, they had something powerful in their hands, an online business built around the booming AI niche. They offered AI automation services, digital courses, and even pre-built AI prompts. The problem? Their website wasn’t really selling. People visited, looked around, and left. No conversions, no excitement, just crickets. That’s where I came in. Step 1: Redesigning With a Sales-First Mindset Most websites look nice, but they don’t actually guide people to take action. I stripped away the clutter and built clear, dedicated product pages for Zonili’s best-selling offers. Instead of burying their AI course in a menu, I created a sleek, focused page that explained the value in plain language, answered objections, and featured clean “Buy Now” CTAs. For their AI automation service, I highlighted real-world benefits, less manual work, more efficiency, faster scaling, all tied to the problems their audience was already struggling with. Step 2: Turning Blogs Into Traffic Magnets Here’s the truth: you can’t just wait for people to magically find your products. That’s why I built a blog strategy that acted like a traffic funnel. Instead of writing generic AI posts, I did some SEO research and curated content that their audience was actually searching for. For example: Each blog wasn’t just information, it was a bridge to Zonili’s products. If someone was reading about prompts, we’d gently introduce Zonili’s prompt library. If they were learning about automation, the automation service was right there, positioned as the next logical step. Step 3: Making SEO Work Behind the Scenes I didn’t just slap up blogs and hope for the best. Every piece of content was SEO-optimized with keywords, meta descriptions, and internal links pointing back to product pages. This way, Google started doing free marketing for Zonili. Over time, the site began climbing search rankings, bringing in traffic that actually wanted what Zonili was selling. Step 4: Building Trust and Flow To tie it all together, I worked on the user journey. Clear navigation, fast loading pages, testimonials, and subtle trust signals (like guarantees and case snippets) made the whole experience smoother. People felt confident clicking “Buy” because everything flowed naturally. The Results Takeaway The big lesson here? It’s not just about having a good product. It’s about how you present it online. With the right mix of design, content, and strategy, your website stops being just a “digital business card” and becomes a sales machine. That’s exactly what I did for Zonili.com, and it’s exactly what I could help you do too.