When Zonili.com reached out to me, they had something powerful in their hands, an online business built around the booming AI niche. They offered AI automation services, digital courses, and even pre-built AI prompts. The problem? Their website wasn’t really selling. People visited, looked around, and left. No conversions, no excitement, just crickets.
That’s where I came in.
Step 1: Redesigning With a Sales-First Mindset
Most websites look nice, but they don’t actually guide people to take action. I stripped away the clutter and built clear, dedicated product pages for Zonili’s best-selling offers. Instead of burying their AI course in a menu, I created a sleek, focused page that explained the value in plain language, answered objections, and featured clean “Buy Now” CTAs.
For their AI automation service, I highlighted real-world benefits, less manual work, more efficiency, faster scaling, all tied to the problems their audience was already struggling with.
Step 2: Turning Blogs Into Traffic Magnets
Here’s the truth: you can’t just wait for people to magically find your products. That’s why I built a blog strategy that acted like a traffic funnel.
Instead of writing generic AI posts, I did some SEO research and curated content that their audience was actually searching for. For example:
- “How AI Automation Can Save 10 Hours a Week”
- “Beginner’s Guide to Using AI Prompts for Content Creation”
- “AI Tools Every Small Business Owner Should Know”
Each blog wasn’t just information, it was a bridge to Zonili’s products. If someone was reading about prompts, we’d gently introduce Zonili’s prompt library. If they were learning about automation, the automation service was right there, positioned as the next logical step.
Step 3: Making SEO Work Behind the Scenes
I didn’t just slap up blogs and hope for the best. Every piece of content was SEO-optimized with keywords, meta descriptions, and internal links pointing back to product pages. This way, Google started doing free marketing for Zonili. Over time, the site began climbing search rankings, bringing in traffic that actually wanted what Zonili was selling.
Step 4: Building Trust and Flow
To tie it all together, I worked on the user journey. Clear navigation, fast loading pages, testimonials, and subtle trust signals (like guarantees and case snippets) made the whole experience smoother. People felt confident clicking “Buy” because everything flowed naturally.
The Results
- Product page conversions doubled compared to their old setup.
- Traffic jumped thanks to blog-driven SEO.
- And most importantly, Zonili.com finally started turning curious visitors into paying customers.
Takeaway
The big lesson here? It’s not just about having a good product. It’s about how you present it online. With the right mix of design, content, and strategy, your website stops being just a “digital business card” and becomes a sales machine.
That’s exactly what I did for Zonili.com, and it’s exactly what I could help you do too.
